Friday, December 28, 2007

How To Get Your Customers To Pay For Your Vacation

Let's say that you are going on vacation. You're going to Vegas! Wednesday, Thursday, & Friday the store would be closed. You have 2 choices: Worry about how much money you are losing by not being in the store, or using your trip as a way to get a boost in business. This is what we did; About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front door. Here's what it said;

"My wife Cheryl & I are on a vacuum cleaner buying trip ( & mini vacation ) to Las Vagas, Nevada. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is; If you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We'll have prices slashed & lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING; When you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10AM-6PM. Monday, our vacuums go back up to our regular ridiculously high prices. so COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!"
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That was the sign. After the dust settled on Saturday ( about 7PM ) we had sold $4,118.65 in Vacuum Cleaners. I wonder if I'll do the same thing next year?

If you will invest a few cents in a piece of paper (or two), place the sign by your door, you'll have a waiting mob of buyers, greeting you the day of your return. Won't that be fun?
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